News
Meet the Chamber Board Member: Larissa Campbell
Larissa Campbell has been an excellent part of the Chamber Board! She has lived here in Fergus Falls for seven years, and growing up, she spent two years living in the dormitory at Hillcrest. She serves as the CFO and Operations Manager at Hillcrest Lutheran Academy and has held that position for seven years. Her favorite part about being a Chamber Board Member is that it allows her the opportunity to help strengthen our community. She said, “It is rewarding to support local businesses, encourage
Turn Public Speaking Into a Business Growth Engine in Fergus Falls
Public speaking is one of the highest-leverage skills a small business owner can develop — and one of the most underinvested. In Fergus Falls, where the regional economy runs on relationships spanning agriculture, healthcare, retail, and tourism, the ability to communicate clearly and compellingly isn't a soft skill. It's a competitive tool with direct payoff. SCORE cites public speaking as one of the most direct ways to build brand, reputation, and confidence — and those three outcomes compound over
A Media Kit Is the Cheapest PR Move Your Business Isn't Making
A media kit — also called a press kit — is a package of ready-to-share information about your business, designed so journalists, bloggers, and event organizers can write about you without chasing down the basics. Muck Rack's State of Journalism report found that journalists prefer advance preparation — 65% want a media kit delivered to them rather than having to hunt for it on deadline. If your Fergus Falls business doesn't have one, you're making the reporter's job harder — and reporters move on
Starting Smart: Key Investments for New Fergus Falls Business Owners
Launching a business in Fergus Falls is more than setting up shop—it’s planting the seeds for community connection and long-term resilience. Whether you’re opening a café downtown or building a local services brand, early investments made today will determine your momentum tomorrow.TL;DR Invest early in accounting, branding, and local networking. Secure digital systems for contracts, marketing, and online sales. Plan for visibility—offline and online—to build trust and traffic. Lean into
Stop the Scroll On the Sidewalk
A storefront isn’t just a physical barrier between inside and out—it’s a psychological gateway. When someone walks by your business, they’re scanning for reasons to stop, peek in, and maybe cross the threshold. And in a world flooded with distractions, you have about five seconds to make that happen. The right storefront display doesn’t just decorate—it persuades. It speaks to curiosity, rhythm, season, even nostalgia. This isn’t about expensive fixtures or flashy tech. It’s about intention, attention,